Inspired by Bibi, and the free tickets Hania got from a co-worker, we went last night to see the Panthers. I hadn't been to a hockey game in over two decades, and was surprised to see the inroads advertising had made. It not only ringed the rink (not the case when my grandfather took me to see the Hershey Bears), it ringed every level of the arena. Ads glowed above the exits on the lower level and covered every available space on the jumbotron. When the players came out, I noticed an ad for Bud Light on the ice.

At the end of the first period, the AdMed zamboni appeared. This didn't seem right - it was like putting an ad on the Popemobile.

I went out to get a Reuben wrap - my favorite baseball snack until the Marlins took it off the menu in 2007. (I had seen it listed on a directory of foods on our way in.) I circled the arena - both levels - before I found it. Midway through my search I stopped in the men's room. "Injured?" the sign above the urinal asked, before directing me to "Schiller, Kessler & Gomez, PLC, at www.injuredinflorida.com."

It took me about twenty minutes to reach the counter. The young woman had never heard of a Reuben wrap. "Do we have a Reuben wrap?" she asked a co-worker. "We don't carry it anymore," the woman replied. Hurt, but not injured, I ordered a Cuban sandwich, which seemed no more illogical than watching ice hockey on the edge of the Everglades.

Back in my seat (the Cuban was delicious, by the way) I thought that, of all the professional sports, hockey is the one at which I'd look the most pathetic. (Over Christmas I had read an oral biography of Plimpton, titled George Being George.) Then I imagined myself trying to return a Federer serve, or going one-on-one with Kobe. But hockey was unique in being the one sport in which I'd look ridiculous as a referee.

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3 comments

Comment from: Angela Nickerson [Visitor]
Angela Nickerson

LOL
I had to laugh at your imaginings. I taught at a hockey school for five years, and it was a good thing English teachers didn’t have to be good on the ice. I certainly would have been out of a job!

01/18/09 @ 17:55
Comment from: [Member]
Thomas Swick

What is a hockey school?

01/19/09 @ 15:22
Comment from: Eva [Visitor]
Eva

I was amazed by the advertising on my Southern hockey tour last spring. One of the rinks (Gwinnett, maybe?) even had a special ad for every time a puck flew into the stands: “This flying biscuit brought to you by Popeye’s Chicken’n'Biscuits…”

01/20/09 @ 23:43


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