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improving slogans

 

improving slogans

05/28/15 08:05

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I like the current advertising slogan for Key West: "Close to perfect. Far from normal." But hearing it last night while watching TV, I thought that it would sound better if the two sentences were reversed. A sentence is a performance, and in a performance you want to end on a high note. And "perfect" is a much stronger word than "normal."

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