the end of cereal

05/18/15 08:57

For most of my life, I thought my lack of enthusiasm for cereal was tied to the fact that I don't like milk. I would always add the minimum amount, just enough to moisten the dried whatever in my bowl.

Then rice milk and almond milk came along and convinced me: My lack of enthusiasm for cereal has nothing to do with milk. It has everything to do with cereal. And I decided that, at the age of 62, I no longer have to begin my day by eating something I don't like.

It was the only food I ate out of a box. One of Michael Pollan's rules for eating is: Don't shop in the middle of the supermarket (where the cereals and other processed foods are); shop along the periphery, where you'll find the fruits, vegetables, meats, and cheeses. Eating breakfast out I never ordered cereal. Who does, when there's bacon and eggs and pancakes and French toast? The presence of cereal in virtually every American cupboard is the greatest achievement in the history of marketing.

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