I was in a post office in Boca Raton yesterday, addressing an envelope, when the woman at the counter turned and asked, "Mr. Swick?"

"Yes," I said happily.

"I thought that was you," she said. "I read you all the time in the Sun-Sentinel."

"Thanks very much," I said, "but you know, I haven't been in the paper for a long time. I was laid off in 2008."

And instead of marveling at her ability to imagine a presence for nearly four years, she sympathized with me over my unemployment.

While she did, it occurred to me that newspapers were quite possibly on to something. (Because this was not the first time that this had happened.) I wondered if publishers had discovered that they could lay people off - even high-profile people, with columns and mug shots - and readers would think that they were still there, appearing week after week in their usual places. In my particular case, I had appeared in the Travel section every other week for 19 years; the idea of my now not being there was, to some subscribers - even after four years - more inconceivable than the idea of my disappearance. This despite the fact that, instead of my words and my face, readers now see those of Rick Steves. That I am to some of them more real than Rick Steves pleases me immeasurably.

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