The New York Times' television ad ends with a young couple sitting on a couch reading the Sunday paper. The guy finishes and says: "I'll trade you the magazine for the book review." And the woman, agreeing to the deal, immediately stops reading - possibly in mid-sentence - and happily swaps sections with her mate.
What does that say to you? To readers, it says: That must be a pretty boring book review if she's willing to hand it over while still in the middle of it. But young advertising writers obviously aren't readers.
By Thomas Swick •
Category: newspapers
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